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The success of a starter store depends on the amount of time allocated, funding invested in marketing and most importantly, the mindset of the new store owner. You will have the potential to make $xx,xxx’s a month with optimal ad spend and correct project management.
If you know what you are doing with marketing, you could be able to make a steady income with 1-2 hours of work a week. Usually time spent is a lot more in the beginning as you get used to the store operations.